The participation of Reggiani SpA at the EuroShop Exhibition, testifies to the strong interest for the evolution of the design of retail space and the huge realm of opportunities offered by new and emerging technologies, including the energy efficiency realm.

The Reggiani project for retail is to highlight the functional and emotional qualities of the product and of the retail space.

The real challenge for Reggiani in the retail sector is to illuminate the shop of the 21st century with high energy efficiency and technology solutions, great design freedom, relying on a system of tailor-made partnerships, well-supported by the international design and production company structures.

The lighting design for the retail sector in recent years has changed its language, becoming a mixed-up project.  The retail space is a place where people can create and develop empathic relations, and the light is a key factor of this concept of space and consumption.
On the other hand, the consumer is no longer regarded as a passive entity but rather an active participant in the consumption of items. Rather than worry only about price, consumer today is more concerned about the quality of its product.

REGGIANI presents itself at EUROSHOP 2011
with a renewed, expansive and organic image.

Emotional communication and functional
communication merge into contemporary
shopping experience illuminated by Reggiani.

The first area has a strong emotional value, the light focus on some subjects related to the subject of nature, with the help of symbolic elements: an origami area and a Zen garden, with a reference to the Orient; a forest area, a green area with logs, and a corner dedicated to the suggestions of the fabric, with curtains and drapes hanging from the ceiling.

The second area is devoted to lighting up materials and some types of items in retail environments, including display simulations of fresh products, flowers, clothing and high-tech products. To complete the architecture of the stand a relax space, where retailers, architects, lighting designers and anyone interested can get together and a dressing room to simulate the act of fitting, in buying an item of clothing: light in this case is more than ever crucial.